Consider us your financial fairy godmothers.
No glass slippers required—just clear books and even clearer next steps.
We're creating a world where “Can I afford this?” gets answered in 5 minutes, not 5 sleepless nights.
Convinced we're your people?
Welcome to the firm where your bookkeeper, tax strategist, and HR specialists are the same humans who know you stress-eat chocolate during tax season and refuse to work during your daughter's soccer tournaments. Where creative entrepreneurs stop making financial decisions in panic mode and start making moves that prove profitable and peaceful can go hand in hand.
So when you’re worried about your next hire or big investment, you can call on us for backup.
It’s time to remove “winging it” from your vocabulary.
Meet the team behind your profit, people, and peace of mind.
From the desk of our CEO + founder—LoriAnn Kuntz
You don't need another accountant who only surfaces during tax season like a financial groundhog. You need a true financial partner. While you're crushing today, we're already three steps ahead planning your future.
A revolutionary concept (that honestly shouldn’t be): Financial strategists who don't treat communication like a tax-season hobby. No ghosting, no empty promises, and no wondering where your finances stand.
Meet the Profit Priority team
LoriAnn Kuntz
Founder + CEO
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Working from: Ohio
Her magic: Leading a team of number nerds & spreadsheet aficionados, turning number-crunching into strategic planning, and fueling progress across Profit Priority’s client base.
Off the clock: Homeschooling her first grader, gardening and flower farming her little slice of joy: Falknor Flower Farms, and enjoying CrossFit and Brazilian Jiu Jitsu.
Maddie Cochran
Ops Assistant + Strategist
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Working from: Alabama
Her magic: Being the analytical queen who gets down to the last penny of what’s working—and what isn’t.
Off the clock: Always doing something adventurous outside with her Aussiedoodle sidekick, Huxley.
Felicia Watkins
Executive Assistant
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Working from: Nevada
Her magic: Keeping the entire team organized + creating marketing that connects us with great-fit clients like you.
Off the clock: Going on adventures with her neurospicy family of 7, listening to Taylor Swift or an audiobook, and working on craft projects.
April Landes
Assistant Bookkeeper
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Working from: Ohio
Her magic: Giving you the superpower of actually understanding where your money goes (and why).
Off the clock: Working on renovation projects in her farmhouse with her son and husband, spending time outside, and traveling.
Cherith Koble
Assistant Bookkeeper
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Working from: Ohio
Her magic: Turning numbers into your actionable next steps that get you excited to scale.
Off the clock: Thrift store shopping, working on a new art project, reading, and hanging out with her German Shepherd, Riley.
“Really great at providing the big picture for past and future expenses and projections. It was a mess when you took over, and now it’s a really nice picture of how things have been and where they’re going.”
- Travis Hempstead, 11:11 Event Co.
Transform your financial question marks into clear profit.
You’re living the entrepreneur’s greatest irony.
You can scale a business to seven figures but still lie awake wondering if your next hire will break you. Your business was supposed to create freedom—instead you're about to qualify for the Anxiety Olympics.
Your financial reality as an entrepreneur wasn’t supposed to be a nightmare dressed like a daydream.
Think: Profit margins you didn't know were possible—and that sense of calm you’ve been hoping for.
No more revenue celebration followed by profit panic. Your business stops bleeding money while you watch helplessly from the sidelines.
Your business funds your life instead of forcing you to skip vacation.
Once it’s official, we’ll take a 60-min 1:1 deep dive into your biz to get organized and walk through your account setup.
Your next hire happens when the data says it's time, not because you're desperate.
We tell you exactly when to start them, what to pay them, and how it positions you for your next three strategic moves. Because being hopeful isn't cash flow management.
Your tax strategy works all year, not just during your annual 1120-S meltdown.
No more March meltdowns or April surprises that derail your growth plans. Your quarterly tax moves are planned in January, your hiring timeline considers your year-end position, and your accountant doesn't ghost you the second your return is filed.
You finally have financial co-pilots in your inbox, not magicians pulling disappearing acts.
We're always in your corner—not just when tax deadlines are breathing down your neck, but when you're making those Tuesday morning decisions that affect how your team works.
Hanging on our every word? Don’t make us blush.