It’s not enough to understand what your numbers mean, you need them to help you figure out what to do next.
Stop second-guessing every money move you make
Profit Priority®
LoriAnn Kuntz
If your financial strategy is still “avoid making eye contact with spreadsheets” listen up.
It sucks feeling like you’re financially faking it til ya make it.
You're crossing your fingers instead of making confident decisions. You’re using your bank account balance to guesstimate how much money you made that month. Making hiring decisions fueled by panic mode instead of backed up by your data.

It’s time for calculated moves not coin flips.
Better money decisions start with data.
We’re the ones who will tell you…
“Yes, hire Stephanie in September at $65K—here's how it’ll impact your cash flow and tax strategy.”
“You can afford that new software in Q2 based on your projected revenue.”
“It’s time to raise your prices by $400 to keep your profit margin intact.”
Good financial intentions are nothing without practical guidance. And that’s exactly what we’re here for.
It’s not all about the money, but your numbers tell a pretty clear story if you listen.
Stop treating your bank balance like a Magic 8-Ball.
We turn “I think I can make this work” into “the numbers say absolutely yes.” After all, that family vacation that’s your first break from work in a year will be twice as fun when you’re not checking your bank balance 17 times a day.
No more playing telephone.
When all of your financial services live under one roof and inform each other, you don't have to constantly play catch up making sure your bookkeeper is talking to your tax strategist who is talking to your CFO. No more forwarding emails or scheduling last-minute three-way calls. We have systems for our systems that are Monica-from-Friends level organized.
End reactive planning that keeps you scrambling.
While you're thinking about today, we're already planning your next three quarters. We don't just see your next move—we see moves 5, 6, and 7 too.
Turn revenue into actual take-home pay
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Turn revenue into actual take-home pay |
How can we help?
Monthly Bookkeeping to keep you on track and hitting your goals year round
We prep clean books that won't have you second-guessing your entrepreneurial chops. We flag issues before they drain your margins and translate your numbers into moves that make money.
A total financial transformation with Fractional CFO services
Comprehensive budgets, forecasting, KPI tracking, strategic support for sustainable growth, and an annual in-person VIP Strategy Day. Most clients see ROI within 90 days.
Tax Strategy & Planning to stop surprise tax bills from derailing your growth plans
Tax planning that works with your overall business strategy. Available as part of our Fractional CFO services—because your tax strategy should inform your cash flow planning which determines your hiring decisions.
Crossing your fingers isn't a business strategy.
We've made this process so simple, you'll wonder why you waited so long.
Come sit with us.
Tell us how it’s really going.
We'll dig into what's working, what's driving you crazy, and what you're trying to build—then design the support system that gets you there.
Hand over the headache.
We handle the heavy lifting of getting your books organized and systems integrated—all the stuff that drains you but excites us.
Get financial experts in your inbox.
Monthly reports with clear next steps, guidance that’s always 3 steps ahead, and strategic support that grows with your business. We think you’re going to like it here.
Stop avoiding your P&L like it’s bad news.
Meet your financial co-pilots
Loriann + Maddie + The Whole Happy Squad at Profit Priority
Get LoriAnn's lived experience of scaling her own agency while keeping her sanity (and family time) intact, plus Maddie's analytical superpowers and tax expertise. Behind them is a whole team of financial pros who make sure nothing slips through the cracks. We believe your business should fund your vacation, not prevent it—and we've built our entire approach around making that happen.
Meet the team that’ll get you your money’s worth.

"I'm honestly SO much less stressed since working with Profit Priority. I spend less time in my books and more time growing my business. The quick communication and attention to detail make all the difference."
-Lauren, Brand Good Time